1. If you write it they will come…
If you promote it they might come. You could be writing the most fantastic blog on earth but if no one knows about it why bother? It’s almost like the old saying, “If a tree falls in the woods and no one is there to hear it, did it make a sound?
The product vs promotion dilemma that is encountered in a lot of business. Building/creating/writing a great product does not mean anybody will care about it. Without promotion it is dead.
Unfortunately, we get bombarded all the time with unnecessary, irrelevant and useless products. But it proves the point: because of the promotion they thrive (not necessarily survive a long time or be considered a success.)
I specially appreciated the might, after all in marketing and communication it all depends.