Management 2.0 is not about a CEO having a blog or a cool presence engineered by his PR people. It is not about having Twitter accounts and nice Facebook pages. Management 2.0 is about rethinking radically the way companies and more generally organizations are being managed; from the way they manage suppliers, to the employment relationships they build, to how they design their products and services, to the support they offer to customers, to the influence they exert, to how they relate to the world and their local communities… It’s about more than just enterprise 2.0 seen through the narrow lens of cool AJAX applications with wikis, blogs and sharing functionality. Management 2.0 is about symbiotic relationships between adult humans at work. It’s about workspace that is not a place where people go to die 8 hours a day to earn a living standard. Management 2.0 is about making people reach their highest potential at work, so here are a few points of a M2.0 manifesto…
Alexandre Papanastassiou has posted this interesting manifesto on what management should be in today’s times.
Although I agree that the quality of the product is very important, I do not agree with the idea that the product itself is the marketing. This falls into the traditional engineer trap where the creators of a product just concentrate their efforts in the product and disregard marketing.
Without marketing your great product will die in obscurity. There are many forms of marketing and different actions to take depending on your willingness and resources. If you do not plan to do any marketing for your product you might as well spend your development money in lottery: you have the same chances of success.