Coworking, Progress Report, Projects

Update on the Launch Of


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Since the public launch of last week (and of my entrepreneurship challenge) I’ve been ramping up the promotion of the service to try to get more spaces in via Facebook groups and pages, reddit, email and some advertising. My post to the coworking Google group is held for moderation.


So far 18 spaces have signed up… but only one has drafted the listing following the guidelines and with help from me: Betacowork Coworking Brussels.

I’ve sent a few messages offering one on one help and also to organize a conf call, but the users are not getting back to me. My guess is that they don’t see the value and that they just signed up because it is free.

Just in case, on top of the guidelines and the emails new users get, I’ve added items to the top menu to make it more helpful. Originally I just wanted to have one link there to help visitors focus on the landing page, but the top bar is common to all, also to the people that are adding listings.

Screenshot from 2018-10-22 15-15-59

I even left it grey, a color I hate for text, to hide it a bit. Maybe I should be more blunt.

When there are enough spaces to publish the directory I’ll have to look into a new homepage and navigation.

On the side of the one project a month challenge, 10 people have signed up to follow up on what I do.

reddit’s r/coworking

The coworking forum on reddit has very little action in general. I’m not sure that many people read it, but at least my posts are published right away.

Anyway, if you have an account I would appreciate an up vote.

Facebook Ads

Facebook ads have driven almost no traffic to the site, but I did get some likes on the post and I’ve invited those people to like the page.


I’ve stopped that campaign, duplicated it and relaunched it for the USA only, to see what happens.

After the email I sent this morning to seventy some people in the mailing list, tomorrow will be a big day to see if there’s any traction, but so far it does not look so good for Wednesday’s KPI.

I was hoping that this campaign would solve the issue I have with Facebook flagging my links as malicious (I’ve tried to get it fixed but can’t get far). No luck with the link but they do charge me. I guess they do not like dot space domains.

Tracking Marketing Efforts

As part of my challenge to be more structured, I’m keeping a spreadsheet with what I’ve been doing since Friday. I’m not sure I have set the right headings and content, but at least I’ve made it very easy to go back to each action.

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Things to Learn and Improve Through Practice

blackboard business chalkboard concept

Photo by Pixabay on

I’ve taken this out of the original challenge post because it was confusing. I’ll keep it here for reference and update it with links and subjects as I write about them.

These are some of the things I want to learn to do and to improve (in no particular order):

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Next week’s KPIs for

As part of the challenge to launch at least one project/business a month, I’m going to share here what goes well and what doesn’t. As my good friend and entrepreneur Xavier Corman has pointed out, I have to have clear KPIs (Key Performance Indicators) and I think that those KPIs should be public. So here they are:

  • 10 coworking space pages published following the guidelines.
  • And then 30 by Friday.

If I don’t see enough traction I will keep the site running but stop promoting it. It will be in the backburner until I decide on something else to do with it (I already have a few ideas but would love to hear from you).

If you want to be updated on the next steps, give me your email.

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Business Ideas, Coworking, Entrepreneurship, News, Projects

Launching at Least One Project Every Month: My Entrepreneurship Learning Challenge

After the sale of my coworking space I took a few months of vacation to charge up and care for my family. I needed to spend time with myself and to get ready for my next entrepreneurial challenge. There’s no doubt in my mind that my next step is as an entrepreneur: I want to create a business, buy one, or join one as a partner, not get a job.

From all the experience I’ve gained through the years one of the best things I got is increased confidence, plus a much better educated gut instinct. I know I don’t know and it does not bother me: it drives me to learn!


Ramon Suarez as a kid

From the moment I was born I’ve been learning and changing. Not only kids learn and change (yes, that’s a pic of mini-me to give you an idea of how much I’ve changed at least physically), adults keep on learning and changing their whole life.

Challenges and learning do a lot more than keep me alive, they make me thrive. Looking for new businesses has added more wood to the fire and is pushing me to learn more. Whatever business I end up doing, what drives me are the learning are the challenge, so I’ve learned to roll with it.


Thinking Idea

In the past few months I’ve done a lot of thinking trying to come up with business ideas and also on how to come up with those ideas. I’ve gotten a list of over 160 ideas so far thanks to the business idea generation framework I’ve come up with (more on that later) and have much clearer priorities and knowledge of myself. But the inaction was killing me.

Taking Action

After a couple lunches with entrepreneurs friends I figured that I could not wait any more to find the perfect project. I have to take action on some projects to be able to learn what I need to learn. Getting things done and working drive my motivation up and allow me to confront situations that may end up becoming a good business opportunity and along the way. I need to learn a lot more about many things to do what I want to do, and the only way to get the knowledge I need is through practice.

Business Idea Generation

When I started looking for business ideas I was a bit lost. There’s tons of info on how to validate ideas and work with them to product-market fit heavens, but all I found about generating ideas was for corporation working with their teams. I did read a lot of it, but could not find anything that was fit for entrepreneurs working by themselves. So I decided to apply some common sense and brain grease to come up with my own.

Thanks to this effort I generated a list of 145 ideas in my first sprint, and I keep on adding ideas regularly. I’ve reduced the list to 10 businesses opportunities or projects with a very delicate methodology.

Jack Nicholson hitting a door with an ax

The definitive business idea is not there yet, or at least I cannot see it clearly, but I cannot sit around only thinking. My brain slows down if I don’t get more done! I have good lists of ideas to launch businesses, to invest, and to learn. I also want to have multiple projects running at the same time, to gain more freedom from them and also more financial freedom/independence.

After a couple lunches with entrepreneur friends I noticed exactly that: I’m thinking too slow and complicating things too much. So I went and launched a first project with a domain that I love: (more about it below). I also run an artificial intelligence experiment with the help of my brother.

This is not enough, but it has lead me to the next thing (or things, actually).

Be the first to know when it is released

My Entrepreneurship Challenge: Launch at Least One Project a Month

I’ve decided on setting up a learning and practicing challenge before I go on and do another idea sprint.

This is an exercise in entrepreneurship learning that will bring many rewards. From talking to friends and all the stuff I read and listen to, I’ve decided to launch at least one project a month. Some of then may be a bit longer, others may be shorter and some are ongoing (like revamping this blog).

I’m looking for a main business and side hustles to coexist. I’ll keep on launching projects at this pace until I fill my days. Those that do not thrive will be set aside to free time for more projects.

My progress will be shared through this blog, namely in via the Progress Report category. You can track the projects here.

Sign up to follow up on the subjects you care about

Monthly Projects

So far I’ve got the following projects in the list:

  1. : free directory listings and websites for coworking spaces. The aim is to drive coworkers to them. I’ve launched it publicly today. You can sign up and add your coworking space here. I set up the site and early adopters are adding their spaces. One more week to promote it and then I will move on to the next project. I’m sure there are many more things to do here. Looking forward to hear from you.
  2. Email segmenting: One of the under-utilized assets that I have is email addresses. With all the events and initiatives I’ve organized I have a few thousand email addresses. I will send an email to each of them in batches to catch up and move them to different email lists based on their interests. Setting this up and getting it running should take less than a week, although the emails will be rolling out for months. Add your interests here.
  3. Business Idea Generation Framework: I already have the structure and the framework. Write the content, promote it, get feed back, tweak it. This will be my first dip into email dripping. I have to improve the name. Get the info.
  4. Coworking Course: A lot of coworking space operators need help. My book The Coworking Handbook has already done a lot of good. I’m sure I can help a lot more with a course and that I will get more meaningful interactions. Plus, I’ll learn how to make an online course. If you want in, signup here for a special launch deal.
  5. 10m Air Pistol Shooting Course: Shooting a piece of paper for hours is my hobby. I’ve been doing it for a year and a half and it has helped me a lot with many aspect of life. It is like long awareness meditation (be present!). On top of it, it is the first time that I’m any good at a sport. Finding a coach and people to teach me has been hell. I can help a lot of people around the world shoot better with what I already know and this will also help the sport. Get my pistol content.

There are more projects in mind but I have not yet decided on acting on them. This list will grow and evolve. The next projects and updates will be published here. Follow the blog via RSS or add your email here.

How long will I be doing this?

I’ll be launching new projects until I have enough of businesses and projects going on to keep me busy, happy, and earning enough income.

Ongoing Projects

  3. The Coworking Handbook.

Will You Join the Challenge?

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  4. Challenge yourself and do the same! (And please send me a link to your post announcing your challenge so that I can share it).

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I’m Back!

This blog has been abandoned for some time because I thought that some other blogs I had were more relevant for what I wanted to write. But it has been nagging me all the time.

This is the best outlet for my personal thinking, and for a while it was also a kind of web scrapbook (I miss you Posterous). This blog is more about Ramon and his many interests, about ideas, thoughts and doubts. About new ventures and adventures.

I also made the learning mistake of moving away from WordPress to a static page generator. I’ve learned from my mistake and I’m back to the hosted version of WordPress to only worry about writing. It is a much more pleasurable experience. When you see this post it will mean that the transition has been made!

Now I’m back 🙂

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Where to Find My Blogposts

This blog has been a abandoned for a while because of my engagements with coworking and startups with different organizations. I still publish blog-posts in these blogs:

  • Coworking Handbook: I’ve been more active in the creation of pages full of resources for coworking spaces.
  • Betacowork Coworking Brussels: My coworking space full of starters & freelancers. The best place to work on earth 🙂
  • Loogic: the best Spanish speaking blog about startups. I’m not attending conferences any more and if I do I just concentrate in talking to people, so I have not published anything in a long while.
  • Blog Bruselas: my first blog devoted to my passion about Brussels, people and food. Abandoned.

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