Automation, Courses, Coworking, Progress Report, Projects

Update: Coworking Courses, Email Segmentation, Meditation Goals

Bee fliying from flower in slow motion

Coworking Courses

This week I launched a poll to the members of The Coworking Handbook Newsletter asking them for their priorities for a coworking course: sales or community. The answer was a clear both, so I’ve started both of them.

To learn the ropes and get my hand dirtied I’ve chosen to go first with the coworking community course. It is much shorter than the sales course so it will be easier to finish and launch it. The knowledge I get from this one will be used for the sales course.

The outline of the coworking course is ready. I’m sure it will be modified as soon as I get down to recording and writing the lessons, but I think it is well structured to deliver a lot of practical value. It looks like I will be launching this course in Udemy.

For the sales course, I’ve sent the marketing chapter of The Coworking Handbook to Panos, founder of LearnWorlds and early backer of the book who kindly offered to give me a hand in reply to a newsletter email. His team is working with the chapter to help me out and kick start the course content and structure.

To get the launch deals for this courses, signup to the The Coworking Handbook Newsletter.

Email Segmentation


To improve the quality of the list, I cleaned it again through an online service and reduced it by another couple thousand contacts to over nine thousand. There are still a lot of bounces from emails that do not exist any more. My mailbox has emails at least for the last 15 years, so that was to be expected. That the validation services are not good at weeding these out is not.

I’m now sending 1500 emails a day. Contrary to what it says in the mail merge add-on I’m using, the counter does not reset at a specific time. Google is using rolling 24 hours, so I have to be more mindful of the time I stop sending emails.

The add-on has let down my original understanding and expectations. I have to launch it manually every day and leave the sheet open. There’s no support and my email got blocked for a while because I had sent two thousand emails in 24h due to faulty information. But it is working, which is good.

With over five thousand emails sent the response in my mailbox has been very positive and I’m caching up with the few that respond and I’m really enjoying it. Only one person has complained. To make sure people understand that the list will not be used again I’ve added that the list will self destruct after sending, so they should not fear getting more emails to that address.

The domain I’m using ( is not tagged as spam by the servers I’m tracking. Some people are signing up to be updated and the automations are working great to send them to the different accounts and lists based on their choices.

Meditation Goals


I’m meditating every day and have managed to do so for 69 days on a row, but I think I got the intermediary goals wrong. The ultimate goal of meditating for a year is good, but the only goal that really matters is to meditate today. This is a daily challenge, every day matters. The intermediary goals I’d thought of are more rewards than goals in themselves.

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Learn how to open and run a successful coworking space
Coworking, marketing, News, Projects

New Project: Coworking Course

After two short projects in the challenge, it is time for another monthly undertaking. This time I will be preparing a coworking course that builds on and expands The Coworking Handbook. The book’s content is still 100% valid and applicable, but I can add extra knowledge from running Betacowork the years after I published the book (and from selling it!).


I’ve already spent some time looking into platforms like Udemy, Teachable and Skillshare among others. There’s also LearnWorlds, proposed by one of the readers of the book. I’ve not made up my mind about the best one to use but I know that it will not be Skillshare: they pay way too little and teachers deserve a good compensation!

Of course, being a promoter and member of coworking spaces I’ve reached out to David, who is an specialist in online education and also a member of Betacowork. I’m really looking forward to having a conversation with him.

The first think I will do is draft the core structure of the course. Then I will share it with the people that are already in the mail list of The Coworking Handbook (signup if you want to get in too). There’s a couple thousand people that are interested and interesting.

I may create first a small email course to use as a teaser and lead magnet, but I need to work on the main course content first to make sure that I add enough value and that I don’t give it all away.

One thing is clear about the content: it will have to focus on sales and on community, which seem to be the weak points of way to many coworking businesses.

What would you like to learn from my coworking course ? I’m really looking forward to your input.

PS: If you are interested in running a coworking space, check this helpful coworking resources

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Coworking, Entrepreneurship, News, Progress Report, Projects

Results Project #1: Flop

The launch of has been a flop. The first KPI is far from being fulfilled. 18 spaces signed up but almost none of them edited their landing page. The first one that did, completely ignored the guidelines and did not even include a link to their site even after telling them about it. The only coworking space that followed the guidelines was Betacowork, my former coworking space (where I still work 1 to 3 days a week), and with a lot of help from me.

None of the help offers nor the requests for feedback where responded to.

This is a strong signal that there’s no interest in this iteration of The directory of landing pages is not relevant.

I still think there’s a lot to do to solve the main problem of coworking spaces: sales.

As my friend Ash says, love the problem not your solution.

I’m stopping work in this iteration of but will keep on trying to find solutions that can be helpful to bring more business to coworking spaces around the world.

What I’ve Learned

  • How to whitelist a URL in Facebook.
  • How to use my main GSuite account to send and receive emails with multiple URLs (like the one of this blog)
  • How to setup emails with GSuite and WordPress to use my OVH domain.
  • How to setup a WordPress multisite.
  • How to auto update WordPress plugins with one line of code.
  • Bits and pieces of WordPress. customization and use of plugins.

Next Project

The next project in the challenge will be a short one to activate some of the thousands of emails in my mailbox and segment them based on their interests. More on this in the next post.

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Coworking, Progress Report, Projects

Update on the Launch Of


Don’t miss any of my adventures as a Jedi entrepreneur

Since the public launch of last week (and of my entrepreneurship challenge) I’ve been ramping up the promotion of the service to try to get more spaces in via Facebook groups and pages, reddit, email and some advertising. My post to the coworking Google group is held for moderation.


So far 18 spaces have signed up… but only one has drafted the listing following the guidelines and with help from me: Betacowork Coworking Brussels.

I’ve sent a few messages offering one on one help and also to organize a conf call, but the users are not getting back to me. My guess is that they don’t see the value and that they just signed up because it is free.

Just in case, on top of the guidelines and the emails new users get, I’ve added items to the top menu to make it more helpful. Originally I just wanted to have one link there to help visitors focus on the landing page, but the top bar is common to all, also to the people that are adding listings.

Screenshot from 2018-10-22 15-15-59

I even left it grey, a color I hate for text, to hide it a bit. Maybe I should be more blunt.

When there are enough spaces to publish the directory I’ll have to look into a new homepage and navigation.

On the side of the one project a month challenge, 10 people have signed up to follow up on what I do.

reddit’s r/coworking

The coworking forum on reddit has very little action in general. I’m not sure that many people read it, but at least my posts are published right away.

Anyway, if you have an account I would appreciate an up vote.

Facebook Ads

Facebook ads have driven almost no traffic to the site, but I did get some likes on the post and I’ve invited those people to like the page.


I’ve stopped that campaign, duplicated it and relaunched it for the USA only, to see what happens.

After the email I sent this morning to seventy some people in the mailing list, tomorrow will be a big day to see if there’s any traction, but so far it does not look so good for Wednesday’s KPI.

I was hoping that this campaign would solve the issue I have with Facebook flagging my links as malicious (I’ve tried to get it fixed but can’t get far). No luck with the link but they do charge me. I guess they do not like dot space domains.

Tracking Marketing Efforts

As part of my challenge to be more structured, I’m keeping a spreadsheet with what I’ve been doing since Friday. I’m not sure I have set the right headings and content, but at least I’ve made it very easy to go back to each action.

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Business Ideas, Coworking, Entrepreneurship, News, Projects

Launching at Least One Project Every Month: My Entrepreneurship Learning Challenge

After the sale of my coworking space I took a few months of vacation to charge up and care for my family. I needed to spend time with myself and to get ready for my next entrepreneurial challenge. There’s no doubt in my mind that my next step is as an entrepreneur: I want to create a business, buy one, or join one as a partner, not get a job.

From all the experience I’ve gained through the years one of the best things I got is increased confidence, plus a much better educated gut instinct. I know I don’t know and it does not bother me: it drives me to learn!


Ramon Suarez as a kid

From the moment I was born I’ve been learning and changing. Not only kids learn and change (yes, that’s a pic of mini-me to give you an idea of how much I’ve changed at least physically), adults keep on learning and changing their whole life.

Challenges and learning do a lot more than keep me alive, they make me thrive. Looking for new businesses has added more wood to the fire and is pushing me to learn more. Whatever business I end up doing, what drives me are the learning are the challenge, so I’ve learned to roll with it.


Thinking Idea

In the past few months I’ve done a lot of thinking trying to come up with business ideas and also on how to come up with those ideas. I’ve gotten a list of over 160 ideas so far thanks to the business idea generation framework I’ve come up with (more on that later) and have much clearer priorities and knowledge of myself. But the inaction was killing me.

Taking Action

After a couple lunches with entrepreneurs friends I figured that I could not wait any more to find the perfect project. I have to take action on some projects to be able to learn what I need to learn. Getting things done and working drive my motivation up and allow me to confront situations that may end up becoming a good business opportunity and along the way. I need to learn a lot more about many things to do what I want to do, and the only way to get the knowledge I need is through practice.

Business Idea Generation

When I started looking for business ideas I was a bit lost. There’s tons of info on how to validate ideas and work with them to product-market fit heavens, but all I found about generating ideas was for corporation working with their teams. I did read a lot of it, but could not find anything that was fit for entrepreneurs working by themselves. So I decided to apply some common sense and brain grease to come up with my own.

Thanks to this effort I generated a list of 145 ideas in my first sprint, and I keep on adding ideas regularly. I’ve reduced the list to 10 businesses opportunities or projects with a very delicate methodology.

Jack Nicholson hitting a door with an ax

The definitive business idea is not there yet, or at least I cannot see it clearly, but I cannot sit around only thinking. My brain slows down if I don’t get more done! I have good lists of ideas to launch businesses, to invest, and to learn. I also want to have multiple projects running at the same time, to gain more freedom from them and also more financial freedom/independence.

After a couple lunches with entrepreneur friends I noticed exactly that: I’m thinking too slow and complicating things too much. So I went and launched a first project with a domain that I love: (more about it below). I also run an artificial intelligence experiment with the help of my brother.

This is not enough, but it has lead me to the next thing (or things, actually).

Be the first to know when it is released

My Entrepreneurship Challenge: Launch at Least One Project a Month

I’ve decided on setting up a learning and practicing challenge before I go on and do another idea sprint.

This is an exercise in entrepreneurship learning that will bring many rewards. From talking to friends and all the stuff I read and listen to, I’ve decided to launch at least one project a month. Some of then may be a bit longer, others may be shorter and some are ongoing (like revamping this blog).

I’m looking for a main business and side hustles to coexist. I’ll keep on launching projects at this pace until I fill my days. Those that do not thrive will be set aside to free time for more projects.

My progress will be shared through this blog, namely in via the Progress Report category. You can track the projects here.

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Monthly Projects

So far I’ve got the following projects in the list:

  1. : free directory listings and websites for coworking spaces. The aim is to drive coworkers to them. I’ve launched it publicly today. You can sign up and add your coworking space here. I set up the site and early adopters are adding their spaces. One more week to promote it and then I will move on to the next project. I’m sure there are many more things to do here. Looking forward to hear from you.
  2. Email segmenting: One of the under-utilized assets that I have is email addresses. With all the events and initiatives I’ve organized I have a few thousand email addresses. I will send an email to each of them in batches to catch up and move them to different email lists based on their interests. Setting this up and getting it running should take less than a week, although the emails will be rolling out for months. Add your interests here.
  3. Business Idea Generation Framework: I already have the structure and the framework. Write the content, promote it, get feed back, tweak it. This will be my first dip into email dripping. I have to improve the name. Get the info.
  4. Coworking Course: A lot of coworking space operators need help. My book The Coworking Handbook has already done a lot of good. I’m sure I can help a lot more with a course and that I will get more meaningful interactions. Plus, I’ll learn how to make an online course. If you want in, signup here for a special launch deal.
  5. 10m Air Pistol Shooting Course: Shooting a piece of paper for hours is my hobby. I’ve been doing it for a year and a half and it has helped me a lot with many aspect of life. It is like long awareness meditation (be present!). On top of it, it is the first time that I’m any good at a sport. Finding a coach and people to teach me has been hell. I can help a lot of people around the world shoot better with what I already know and this will also help the sport. Get my pistol content.

There are more projects in mind but I have not yet decided on acting on them. This list will grow and evolve. The next projects and updates will be published here. Follow the blog via RSS or add your email here.

How long will I be doing this?

I’ll be launching new projects until I have enough of businesses and projects going on to keep me busy, happy, and earning enough income.

Ongoing Projects

  3. The Coworking Handbook.

Will You Join the Challenge?

If my challenge motivates you :

  1. Make sure you subscribe;
  2. Give me tips, make suggestions, ask questions… interact with me via comments and social media. I value your help;
  3. Share my posts actively with the world;
  4. Challenge yourself and do the same! (And please send me a link to your post announcing your challenge so that I can share it).

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