Choosing the Right Channel to Request Attention

Amazing presentation by Stefana Broadbent about how and why we choose our communication channels and who do we communicate with:

  • The communication channnel choice is complex and does not depend on cost.
  • The more attention it requires, the less people we interact with regularly. The two extremes of the table are Skype video conversations (3) and Facebook/Twitter broadcasting (100+)
  • Cultural impact of availability on the choice of channel: the bussier the other person is, the less we will use a highly synchronous channel like phone or Skype.

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