Renault to Rent the Batteries of Its New Electric Cars

Renault is bringing an interesting business model to the market with its new electric cars: they will sell the cars and rent the batteries. Advantages for the users: no worries about lifetime of the batteries, recycling taken care of by the company. Advantage for the company: recurring revenue and stronger bond with clients.

Matthieu Tenenbaum, deputy electric car program director, presents the new electric cars (Twizy, Fluence and Dezire), and talks about the business model and partnerships with cities and corporations. 

Disclosure: Renault has paid my travel and lodging expenses. I blog about this because I find it interestin.

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