Tag Archives: videos

Mateusz Kukulka et TNW2013: Dynamisme et startups

Après une superbe experience au concours de startups à The Next Web Conference 2013, Mateusz Kukulka et moi sommes rentrés à Bruxelles et on a profité pour faire une vidéo de valorisation de son expérience.

Pour ceux qui ne lui connaissent pas encore, Mateusz est un des influencers les plus importants du web et médias sociaux belges, en plus de papa, social media manager, journaliste, coworker, copy, conversationalist, et médiavore.

Le mieux pour lui a été l’opportunité de réseauter avec des gens qui sont venus de partout dans le monde, tant les grosses pointures comme les startups. D’ailleurs il a été positivement étonné par la quantité de Polonais présents (Mateusz est né en Pologne, à Gdansk).

Une des startups qui lui a plu le plus, c’est Kompany, équivalent du belge Data.be mais avec des données au niveau européen.

Mateusz a aussi bien aimé Social Seeder, une startup belge qui aide à la promotion des campagnes dans les médias sociaux via son réseau personnel et ses clients.

Infogram, le gagnant du concours, lui a aussi bien plu car l’outil est très pratique et facile à utiliser pour la création des infographiques.

Pour lui, le niveau des startups était très bon, et là on est d’accord. The Next Web Conference a un des meilleurs concours de startups du monde. Ce n’est pas seulement la sélection qui est importante : la préparation de la présentation des startups – le pitch- change tout. Pour ameliorer les présentations au Betagroup, il faut plus préparer!

Pour plus savoir de Mateusz, le mieux c’est de lire son blog et de suivre son twitter: @Mateusz.

Pour plus de vidéos sur l’entrepreneuriat web et du travail collaboratif, abonnez vous à ma chaîne

Brands, learn about your audience’s personality with Whit.li

This year I had the chance to catch up  with Andy Gillentine and Jack Holt, cofounders of Whit.li, to see what had happened since the Whit.li API was released. It allowed to check compatibility of two people based on the analysis of their social media profiles, and the target companies to use this service where collaborative consumption sites like AirBnB. The talks with the participants then and the follow up meetings taught them that the people who were really interested were brands, advertising and media companies. They wanted to understand more deeply who are the people engaging with their brand. The Whit.li team also learned that implementing an API is very difficult for large companies, because of their decision making process. So they decided to build a marketing application that uses social data to do market research for companies.

So they decided to change the product based on the technology they had already developed and they now segment the followers of brands based on five personality traits (Daring, Sophisticated, Wholesome, Rugged, and Reliable) and add information about each character, for example the TV shows that they like. This is where the magic of Whit.li is: you have a personality segmentation that allows you to tailor the advertising placement and content based on the personality of your target audience, not just their age, gender, education, etc.

I’m sick and tired of getting absurd advertisements about cars and sports of which I could not care less (among many others), while I may be even receptive to the ads if they are more daring and funny, not just based on old missconceptions about gender. So I look forward to this kind of innovations that focus on me to give me a better experience.

Media planners, market researches, and product developers are the people that will use Whit.li and we all will, hopefuly, be receiving better advertising based on the tool, and with it more useful information.


The tool allows them to see an evolution, not just a picture in a particular time. Compared to other tools like Radian6 , Whit.li tells you about your followers, not just what they are saying about you. You can also track the effectiveness of your campaign by seing if you’ve managed to grow the character trait of your followers.

All the analysis is based on your Twitter interactions, and it needs to have at least to have 5000 followers. After all the changes done by Facebook, they are able to do a lot less than last year, but applications will work. This platform risk is not something that they are scared of with Twitter, but it could always come.

For SXSW they have released at the brand application, where you can see the segments of followers of your brand and your competitors.

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PeerReach: find and understand social media influencers

PeerReach is a tool to find the influencers in a topic, language and geographic area. But it does more than help you find them, it helps you understand their main areas of interest and influence in each one of them.

You probably thought of other tools that are stablished in the market- like Klout, PeerIndex and Kredly- that already do something similar. These competitors are focused on their ranking number and are not so good in defining the right areas of interest and influence.

When I first saw my profile in PeerReach and those of a couple friends I was impacted by the quality and relevance of their categorization.

The service is free for regular users, and business (marketing agencies, communication professionals, etc.) can pay for an API to integrate PeerReach with their own tools.


Nico Schoonderwoerd is the cofounder of an international team directed from Amsterdam. They have recently raised €250 000.


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kwiqly: improve the energy use of your building withouth installing hardware

kwiqly wants to help you save energy money by using the data from your utility provider and combining it with the weather information. There’s nothing to install, no need to buy any hardware.

James Ferguson, has presented the company at the startup competition at LeWeb and they are one of my candidates for the final.


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Be-Bound: surf the internet without WiFi or data connectivity

Be-Bound is the great world changer of the startup competition at LeWeb. They propose a smarphone app that relies on the standard mobile phone networks to allow for Internet use. How do they do it? By sending sms to and from their servers.

To use it you buy prepaid credit and every action (reading an email, forwarding a message, updating your Twitter timeline), costs from one to three credits.

This application can really be useful on areas with no data coverage and for people traveling to other countries that don’t want to pay the hefty roaming data fees. They have already negotiated the access to all mobile networks in the world.

Albert Szulman is the president of Altheia, the company that has developed it.

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Update: they did make it to the final (the only company of the three I chose) but ended up second, in a decission critiziced heavily by the jury members themselves.

Smarter than Siri: Jini, a proactive personal assistant on your smartphone

Jini is an application for smartphones that proactively sugests you things to do based on other applications usage (like RunKeeper) and the sensor information from your phone (location, speed, light…)

Filip Maertens is the founder of this Belgian startup that can really change our mobile world. A good example of what Jini does: when he arrived to Paris to present at the Startup competition at LeWeb, Jini sugested a route to go jogging close to his hotel.

They are also building an API and SDK so that other developers can tap on Jini’s intelligence to offer even more useful services.


They are my favourite startup to win the competition at LeWeb.

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TUZZit: the CheckThis of online project management

TUZZit is a very promising online project management tool that focuses in ease of use and visual appeal. There are no save buttons and it allows to present ideas and task just like we would do in a whiteboard, with a visual organization instead of a date or alphabet based presentation.

When Christophe Fruyter showed it to me at the Belgian Startups stand at LeWeb, I inmediately thought of CheckThis, the online tool to publish your internet posters. Both are very product oriented and focused on the user experience. They want to make their use easy and appealing.

Christophe is launching his startup from the south of Belgium, and has a developing global ambition.

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Is it worth it to post startup videos outside YouTube?


I’ve been uploading my startup videos to YouTube , Vimeo, DailyMotion and Blip.tv with the help of OneLoad (the best tool I know to upload to multiple video hosting sites at the same time.) I love OneLoad as a tool and recommend it wholeheartedly to everybody that wants to upload to multiple sites: you just upload and write the description information once and you get aggregate and per channel play statistics.
But I do ask myself a question: is it worth it to publish my startup videos anywhere else than YouTube?  I don’t have a clear answer, but I hope that you can help me with your comments. 
The numbers may not be high enough to offer a definitive statistical answer (I wish I had a lot more viewers and comments!) and there’s been problems along the way that have stopped some videos from displaying in some channels. I will explain one by one. 
My video channels
As you can see in the screenshot above, Youtube is responsible for 81% of the views on all my videos, probably also because it is my platform of preference to embed the videos in my blogposts. At the beginning I had trouble uploading some videos because they were too long for YouTube, they had a 10 minute limit that was waived and now everything gets published. It is here that I see most of the views on all videos and where I can go back and check best statistics on how people found the videos (although lately they are having some issues with numbers in the video manager.) 
I also get some weird things like a copyright claim for a song that I cannot contest in a video without music.
Vimeo scores a 10%. I pay for the pro account so that I can upload via OneLoad. The views are concentrated in a few videos that I used for my blogposts because at the time they were too long for YouTube. I love their interface and that they make me pay (yes, it gives me confidence in the sustainability of their platform). The main problem I think is related to the audience of Vimeo, that is much more visualy inclined. I don’t do spectacularly good looking videos with great music: I concentrate on the words of the entrepreneurs. Some of the videos, like the coworking dance by Spandy Andy, were not accepted due to some issue with the song. 
The startup videos on DailyMotion account for a 6% of the total views. I’ve had lots of issues here because of the lenght of videos, although lately it looks like everything is going through (maybe thanks to all the original content that I’m posting under a creative commons license. I guess that the problem here is also that the audience is more French-speaking and very few of my videos are in French. Also, the videos may be too serious for them. The dancing video was rejected here too, which ends up giving an advantage to youtube with their deal with copyright owners to monetize on the adds displayed on the videos they claim have some of their content
And then comes the dessert of Blip.tv: no views in OneLoad (maybe they just don’t share that info) and 650 according to their own statistics (a 3%), not even a homepage that displays right, confusing interface and login… I opened it because a TV producer that did a show at my coworking space in Brussels told the me a fatal “how can you not be in Blip.tv!“, and since he was a professional… It is the one that really is not giving me any satisfaction.  I don’t even like looking at it. 
I’m also giving a try to business.me, a dedicated platform for business videos where I’m not uploading anything: I just add my YouTube videos to a directory that I hope will do a better matching between  video and audience. They are in Beta and just starting, so the results are not very good (almost inexistent), but at least they have a lot of interesting startup videos to share the space with and I hope that in the future, if their brand grows, there will be more views and exchanges. 

I understand that startup & business videos may not be as interesting as cute cats and hot women, but still I think there’s a lot of room to grow and that the content is interesting enough to reach a bigger audience. 
Back to the question: is it worth it? 
As a general question, I don’t know. On one hand I do my videos to promote tech startups and entrepreneurship, so every view counts as a success. But on the other hand having so many channels ends up meaning that I do not put enough effort
in them and that I don’t concentrate wholehartedly in one of them. My numbers are so small anyway that the percentages are not tha important, but looking at the total views, it does represent a few thousand viewers, and there are not that many as a whole (19,478)…
The uploading of videos that fail to be available in one or the other channel makes it worth it just to have a video online that you can embedd, even if it is not in your preferred channel. The disadvantage is that there are no uploaders for my smartphone, although I use it in few cases and it is a pain to write long texts in it. 
Everything is set up right now, so I will just leave it as it is and see what happens in the future. But if I was to start from zero again I would just concentrate on YouTube and work more on the community management there
What do you or would you do? 
UPDATE (17 April): I just noticed something in the video stats that definitely tilts the balance to yes it is worth it. This video where GA Hanin explains how he found his technical cofounder thanks to coworking in DailyMotion got over 2700 views in one day. I guess that means that it was featured because I did not do anything to promote that channel.
This has brought DailyMotion far ahead of Vimeo in views, but still far from Youtube.

I found my startup cofounder thanks to coworking par ramon-bru

Entrepreneurship & Coworking: Interviews by Fred Ooms

Fred Ooms has just finished publishing the interview we had a couple months ago. It was really nice to have some time to talk entrepreneurship with somebody like Fred, alumnus of MBA Solvay like myself, and also working with a university to try to bring part of their research knowledge and patents to market. We just set up a video call and got the interview rolling. Nice, lean and true. In his blog you can find a great selection of entrepreneurship video interviews.

Think less, do more

Raising money and the role of the business plan

Internet marketing for your company

How we launched the Betagroup Coworking Brussels

Check out the Betagroup Coworking Brussels (#betacowork) :)