Tag Archives: videos

Mateusz Kukulka et TNW2013: Dynamisme et startups

Après une superbe experience au concours de startups à The Next Web Conference 2013, Mateusz Kukulka et moi sommes rentrés à Bruxelles et on a profité pour faire une vidéo de valorisation de son expérience.

Pour ceux qui ne lui connaissent pas encore, Mateusz est un des influencers les plus importants du web et médias sociaux belges, en plus de papa, social media manager, journaliste, coworker, copy, conversationalist, et médiavore.

Le mieux pour lui a été l’opportunité de réseauter avec des gens qui sont venus de partout dans le monde, tant les grosses pointures comme les startups. D’ailleurs il a été positivement étonné par la quantité de Polonais présents (Mateusz est né en Pologne, à Gdansk).

Une des startups qui lui a plu le plus, c’est Kompany, équivalent du belge Data.be mais avec des données au niveau européen.

Mateusz a aussi bien aimé Social Seeder, une startup belge qui aide à la promotion des campagnes dans les médias sociaux via son réseau personnel et ses clients.

Infogram, le gagnant du concours, lui a aussi bien plu car l’outil est très pratique et facile à utiliser pour la création des infographiques.

Pour lui, le niveau des startups était très bon, et là on est d’accord. The Next Web Conference a un des meilleurs concours de startups du monde. Ce n’est pas seulement la sélection qui est importante : la préparation de la présentation des startups – le pitch- change tout. Pour ameliorer les présentations au Betagroup, il faut plus préparer!

Pour plus savoir de Mateusz, le mieux c’est de lire son blog et de suivre son twitter: @Mateusz.

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Brands, learn about your audience’s personality with Whit.li

This year I had the chance to catch up  with Andy Gillentine and Jack Holt, cofounders of Whit.li, to see what had happened since the Whit.li API was released. It allowed to check compatibility of two people based on the analysis of their social media profiles, and the target companies to use this service where collaborative consumption sites like AirBnB. The talks with the participants then and the follow up meetings taught them that the people who were really interested were brands, advertising and media companies. They wanted to understand more deeply who are the people engaging with their brand. The Whit.li team also learned that implementing an API is very difficult for large companies, because of their decision making process. So they decided to build a marketing application that uses social data to do market research for companies.

So they decided to change the product based on the technology they had already developed and they now segment the followers of brands based on five personality traits (Daring, Sophisticated, Wholesome, Rugged, and Reliable) and add information about each character, for example the TV shows that they like. This is where the magic of Whit.li is: you have a personality segmentation that allows you to tailor the advertising placement and content based on the personality of your target audience, not just their age, gender, education, etc.

I’m sick and tired of getting absurd advertisements about cars and sports of which I could not care less (among many others), while I may be even receptive to the ads if they are more daring and funny, not just based on old missconceptions about gender. So I look forward to this kind of innovations that focus on me to give me a better experience.

Media planners, market researches, and product developers are the people that will use Whit.li and we all will, hopefuly, be receiving better advertising based on the tool, and with it more useful information.


The tool allows them to see an evolution, not just a picture in a particular time. Compared to other tools like Radian6 , Whit.li tells you about your followers, not just what they are saying about you. You can also track the effectiveness of your campaign by seing if you’ve managed to grow the character trait of your followers.

All the analysis is based on your Twitter interactions, and it needs to have at least to have 5000 followers. After all the changes done by Facebook, they are able to do a lot less than last year, but applications will work. This platform risk is not something that they are scared of with Twitter, but it could always come.

For SXSW they have released at the brand application, where you can see the segments of followers of your brand and your competitors.

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PeerReach: find and understand social media influencers

PeerReach is a tool to find the influencers in a topic, language and geographic area. But it does more than help you find them, it helps you understand their main areas of interest and influence in each one of them.

You probably thought of other tools that are stablished in the market- like Klout, PeerIndex and Kredly- that already do something similar. These competitors are focused on their ranking number and are not so good in defining the right areas of interest and influence.

When I first saw my profile in PeerReach and those of a couple friends I was impacted by the quality and relevance of their categorization.

The service is free for regular users, and business (marketing agencies, communication professionals, etc.) can pay for an API to integrate PeerReach with their own tools.


Nico Schoonderwoerd is the cofounder of an international team directed from Amsterdam. They have recently raised €250 000.


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kwiqly: improve the energy use of your building withouth installing hardware

kwiqly wants to help you save energy money by using the data from your utility provider and combining it with the weather information. There’s nothing to install, no need to buy any hardware.

James Ferguson, has presented the company at the startup competition at LeWeb and they are one of my candidates for the final.


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Be-Bound: surf the internet without WiFi or data connectivity

Be-Bound is the great world changer of the startup competition at LeWeb. They propose a smarphone app that relies on the standard mobile phone networks to allow for Internet use. How do they do it? By sending sms to and from their servers.

To use it you buy prepaid credit and every action (reading an email, forwarding a message, updating your Twitter timeline), costs from one to three credits.

This application can really be useful on areas with no data coverage and for people traveling to other countries that don’t want to pay the hefty roaming data fees. They have already negotiated the access to all mobile networks in the world.

Albert Szulman is the president of Altheia, the company that has developed it.

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Update: they did make it to the final (the only company of the three I chose) but ended up second, in a decission critiziced heavily by the jury members themselves.

Smarter than Siri: Jini, a proactive personal assistant on your smartphone

Jini is an application for smartphones that proactively sugests you things to do based on other applications usage (like RunKeeper) and the sensor information from your phone (location, speed, light…)

Filip Maertens is the founder of this Belgian startup that can really change our mobile world. A good example of what Jini does: when he arrived to Paris to present at the Startup competition at LeWeb, Jini sugested a route to go jogging close to his hotel.

They are also building an API and SDK so that other developers can tap on Jini’s intelligence to offer even more useful services.


They are my favourite startup to win the competition at LeWeb.

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TUZZit: the CheckThis of online project management

TUZZit is a very promising online project management tool that focuses in ease of use and visual appeal. There are no save buttons and it allows to present ideas and task just like we would do in a whiteboard, with a visual organization instead of a date or alphabet based presentation.

When Christophe Fruyter showed it to me at the Belgian Startups stand at LeWeb, I inmediately thought of CheckThis, the online tool to publish your internet posters. Both are very product oriented and focused on the user experience. They want to make their use easy and appealing.

Christophe is launching his startup from the south of Belgium, and has a developing global ambition.

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