Tag Archives: statistics

Is it worth it to post startup videos outside YouTube?


I’ve been uploading my startup videos to YouTube , Vimeo, DailyMotion and Blip.tv with the help of OneLoad (the best tool I know to upload to multiple video hosting sites at the same time.) I love OneLoad as a tool and recommend it wholeheartedly to everybody that wants to upload to multiple sites: you just upload and write the description information once and you get aggregate and per channel play statistics.
But I do ask myself a question: is it worth it to publish my startup videos anywhere else than YouTube?  I don’t have a clear answer, but I hope that you can help me with your comments. 
The numbers may not be high enough to offer a definitive statistical answer (I wish I had a lot more viewers and comments!) and there’s been problems along the way that have stopped some videos from displaying in some channels. I will explain one by one. 
My video channels
As you can see in the screenshot above, Youtube is responsible for 81% of the views on all my videos, probably also because it is my platform of preference to embed the videos in my blogposts. At the beginning I had trouble uploading some videos because they were too long for YouTube, they had a 10 minute limit that was waived and now everything gets published. It is here that I see most of the views on all videos and where I can go back and check best statistics on how people found the videos (although lately they are having some issues with numbers in the video manager.) 
I also get some weird things like a copyright claim for a song that I cannot contest in a video without music.
Vimeo scores a 10%. I pay for the pro account so that I can upload via OneLoad. The views are concentrated in a few videos that I used for my blogposts because at the time they were too long for YouTube. I love their interface and that they make me pay (yes, it gives me confidence in the sustainability of their platform). The main problem I think is related to the audience of Vimeo, that is much more visualy inclined. I don’t do spectacularly good looking videos with great music: I concentrate on the words of the entrepreneurs. Some of the videos, like the coworking dance by Spandy Andy, were not accepted due to some issue with the song. 
The startup videos on DailyMotion account for a 6% of the total views. I’ve had lots of issues here because of the lenght of videos, although lately it looks like everything is going through (maybe thanks to all the original content that I’m posting under a creative commons license. I guess that the problem here is also that the audience is more French-speaking and very few of my videos are in French. Also, the videos may be too serious for them. The dancing video was rejected here too, which ends up giving an advantage to youtube with their deal with copyright owners to monetize on the adds displayed on the videos they claim have some of their content
And then comes the dessert of Blip.tv: no views in OneLoad (maybe they just don’t share that info) and 650 according to their own statistics (a 3%), not even a homepage that displays right, confusing interface and login… I opened it because a TV producer that did a show at my coworking space in Brussels told the me a fatal “how can you not be in Blip.tv!“, and since he was a professional… It is the one that really is not giving me any satisfaction.  I don’t even like looking at it. 
I’m also giving a try to business.me, a dedicated platform for business videos where I’m not uploading anything: I just add my YouTube videos to a directory that I hope will do a better matching between  video and audience. They are in Beta and just starting, so the results are not very good (almost inexistent), but at least they have a lot of interesting startup videos to share the space with and I hope that in the future, if their brand grows, there will be more views and exchanges. 

I understand that startup & business videos may not be as interesting as cute cats and hot women, but still I think there’s a lot of room to grow and that the content is interesting enough to reach a bigger audience. 
Back to the question: is it worth it? 
As a general question, I don’t know. On one hand I do my videos to promote tech startups and entrepreneurship, so every view counts as a success. But on the other hand having so many channels ends up meaning that I do not put enough effort
in them and that I don’t concentrate wholehartedly in one of them. My numbers are so small anyway that the percentages are not tha important, but looking at the total views, it does represent a few thousand viewers, and there are not that many as a whole (19,478)…
The uploading of videos that fail to be available in one or the other channel makes it worth it just to have a video online that you can embedd, even if it is not in your preferred channel. The disadvantage is that there are no uploaders for my smartphone, although I use it in few cases and it is a pain to write long texts in it. 
Everything is set up right now, so I will just leave it as it is and see what happens in the future. But if I was to start from zero again I would just concentrate on YouTube and work more on the community management there
What do you or would you do? 
UPDATE (17 April): I just noticed something in the video stats that definitely tilts the balance to yes it is worth it. This video where GA Hanin explains how he found his technical cofounder thanks to coworking in DailyMotion got over 2700 views in one day. I guess that means that it was featured because I did not do anything to promote that channel.
This has brought DailyMotion far ahead of Vimeo in views, but still far from Youtube.

I found my startup cofounder thanks to coworking par ramon-bru

Seniority of the Betagroup Linkedin Group Members: Owners Rule

Very interesting statistics about the Betagroup in Linkedin. Over 2425 members, 832 are owners of their business, 495 are senior, and 276 have manager positions. It should open the eyes of a lot of people that think that Internet business is just a thing for youngsters.

Thanks to Mehdi El Fadil for the heads up.

Founder Institute Grads: 77% Progressing Faster than Planned

Charts of Founder Institute Age Analysis
Age of All Founder Institute Applicants Accuracy of Founder Institute Predictive Testing
Success of Founder Institute Grads Age of Founder Institute Grads

Adeo wrotte a great article on TechCrunch about why it is nonsense to say that entrepreneurs peak at 25.

He included this four charts with stats about the Founder Institute’s participants that are quite interesting.

  • Allmost all participants are over 25 years old
  • 77% of the graduated companies are progressing ahead of their plan
  • This last point stresses what I like the most about the Founder Institute: it is about doing. There’s no better place to help you transform your idea into a company in just 4 months.

    The Real Digital Natives: 80% of Children Under Age 5 Use the Internet [STATS]

    Nearly 80% of children between the ages of 0 and 5 use the Internet on at least a weekly basis in the United States, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop.

    The report, which was assembled using data from seven recent studies, indicates that young children are increasingly consuming all types of digital media, in many cases consuming more than one type at once.

    Television use dwarfs internet use in both the number of children who surf the web and the amount of time they spend on it. The analysis found that during the week, most children spend at least three hours a day watching television, and that television use among preschoolers is the highest it has been in the past eight years. Of the time that children spend on all types of media, television accounts for a whopping 47%.

    Heavy television viewing may even be partially responsible for the rising number of children who use the Internet. Parents in one study indicated that more than 60% of children under age three watch video online. That percentage decreases as children get older (the report suggests this is because school-age children have less time at home), but even 8- to 18-year-old children reported in another study that they consume about 20% of their video content online, on cellphones, or on other portable devices like iPods.

    Internet and television use among children has become entwined in other ways as well. A 2010 Nielsen study suggests that 36% of children between the ages of 2 and 11 use both mediums simultaneously. Altogether, children between the ages of 8 and 10 spend about 5.5 hours each day using media ??? eight hours if you count the additional media consumed while multitasking.

    The report doesn???t attempt to solve the more-than-decade-old debate of whether all of this screen time is good for children. Instead, it preaches balance: ???My mother used to say that too much of anything isn???t good for you, whether it be eating only protein, shooting hoops all day or ???always being connected??? to the digital world,??? said Dr. Lewis Bernstein, executive president at Sesame Workshop, in a press release.

    It does, however, point out that time spent in front of books remains constant even as screen time increases.

    About 90% of 5- to 9-year-olds who participated in a 2008 Sesame Workshop study reported spending at least an hour every day reading old-fashioned, physical texts.

    Image courtesy of iStockphoto, BrianAJackson

    Not only the data about child internet use is impressive, TV has a stronger hold on them that before. Will it last as they grow up or just drive them to more video consumption online?

    2010: the year in internet stats

    The internet is at the stage where it???s producing some pretty incredible numbers.

    The number of emails sent on the internet in 2010 was 107 trillion, according to statistics gathered by Royal Pingdom. Since antivirus companies say that about 89 percent of all email is spam, we can assume the amount of spam was 95.3 trillion messages. Here are some other cool stats from Royal Pingdom:

    294 billion ??? Average number of email messages per day.
    1.88 billion ??? The number of email users worldwide.
    480 million ??? New email users since the year before.
    262 billion ??? The number of spam emails per day (assuming 89 percent are spam).
    2.9 billion ??? The number of email accounts worldwide.
    25 percent ??? Share of email accounts that are corporate.

    255 million ??? The number of websites as of December 2010.
    21.4 million ??? Added websites in 2010.

    Domain names
    88.8 million ??? .COM domain names at the end of 2010.
    13.2 million ??? .NET domain names at the end of 2010.
    8.6 million ??? .ORG domain names at the end of 2010.
    79.2 million ??? The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
    202 million ??? The number of domain names across all top-level domains (October 2010).
    7 percent ??? The increase in domain names since the year before.

    Internet users
    1.97 billion ??? Internet users worldwide (June 2010).
    14 percent ??? Increase in internet users since the previous year.
    825.1 million ??? internet users in Asia.
    475.1 million ??? internet users in Europe.
    266.2 million ??? internet users in North America.
    204.7 million ??? internet users in Latin America / Caribbean.
    110.9 million ??? internet users in Africa.
    63.2 million ???internet users in the Middle East.
    21.3 million ??? internet users in Oceania / Australia.

    Social media
    152 million ??? The number of blogs on the Internet (as tracked by BlogPulse).
    25 billion ??? Number of sent tweets on Twitter in 2010
    100 million ??? New accounts added on Twitter in 2010
    175 million ??? People on Twitter as of September 2010
    7.7 million ??? People following @ladygaga (Lady Gaga, Twitter???s most followed user).
    600 million ??? People on Facebook at the end of 2010.
    250 million ??? New people on Facebook in 2010.
    30 billion ??? Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
    70 percent ??? Share of Facebook???s user base located outside the United States.
    20 million ??? The number of Facebook apps installed each day.

    2 billion ??? The number of videos watched per day on YouTube.
    35 ??? Hours of video uploaded to YouTube every minute.
    186 ??? The number of online videos the average internet user watches in a month (USA).
    84 percent ??? Share of internet users who view videos online (USA).
    14 percent ??? Share of internet users who have uploaded videos online (USA).
    2+ billion ??? The number of videos watched per month on Facebook.
    20 million ??? Videos uploaded to Facebook per month.

    5 billion ??? Photos hosted by Flickr (September 2010).
    3000+ ??? Photos uploaded per minute to Flickr.
    130 million ??? At the above rate, the number of photos uploaded per month to Flickr.
    3+ billion ??? Photos uploaded per month to Facebook.
    36 billion ??? At the current rate, the number of photos uploaded to Facebook per year

    Yummi data for presentations ;)