Tag Archives: socialmedia

PeerReach: find and understand social media influencers

PeerReach is a tool to find the influencers in a topic, language and geographic area. But it does more than help you find them, it helps you understand their main areas of interest and influence in each one of them.

You probably thought of other tools that are stablished in the market- like Klout, PeerIndex and Kredly- that already do something similar. These competitors are focused on their ranking number and are not so good in defining the right areas of interest and influence.

When I first saw my profile in PeerReach and those of a couple friends I was impacted by the quality and relevance of their categorization.

The service is free for regular users, and business (marketing agencies, communication professionals, etc.) can pay for an API to integrate PeerReach with their own tools.


Nico Schoonderwoerd is the cofounder of an international team directed from Amsterdam. They have recently raised €250 000.


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Steve Rubel’s Conference in Brussels: Audio & Notes


I just had the chance of finding myself in a pannel about digital communication with Steve Rubel and Patrick Bosteels. The event was named “A sneak peek into the future of digital communications“, but we got much more. Gotta run to a meeting, so I leave you here my notes and the audio of the full conference and Q&A. 

Audio: Steve Rubel’s Conference in Brussels

Notes: Steve Rubel + Patrick Bosteels + Ramón Suárez


Unfortunately the slides are not public yet, but you can find out more in Steve Rubel’s blog

There was an error in the way I was presented: I am the cofounder and manager of the Betagroup Coworking Brussels, together with the founder and CEO of the Betagroup: Jean Derely.

Choosing the Right Channel to Request Attention

Amazing presentation by Stefana Broadbent about how and why we choose our communication channels and who do we communicate with:

  • The communication channnel choice is complex and does not depend on cost.
  • The more attention it requires, the less people we interact with regularly. The two extremes of the table are Skype video conversations (3) and Facebook/Twitter broadcasting (100+)
  • Cultural impact of availability on the choice of channel: the bussier the other person is, the less we will use a highly synchronous channel like phone or Skype.

    Using Social Meedia to Boost Business

    Presentation given at a workshop for expat entrepreneurs organized by WeStartUp (Leo Exter). Great crowd and panelist, I was loaded of energy that day and talking about something I love: people could tell :)

    Facebook Use 2010: Yearly & Daily User Stats

    Facebook users uploaded more than 2.7 million photographs, shared 1 million links and “liked” 7.6 million pages every 20 minutes in 2010, according to the company.

    Among other data the social network is releasing: Lady Gaga was the most-liked celebrity on Facebook (Facebook) with 24.7 million likes, beating out Eminem with 23.7 million and Barack Obama, who had 17.2 million.

    The numbers also offer a snapshot into Facebook users’ love lives in 2010. Some 43,869,800 people changed their relationship status to single during the year while 3,025,791 changed it to “it’s complicated.” Another 28,460,516 changed their status to in a relationship, 5,974,574 to engaged and 36,774,801 to married.

    Meanwhile, here’s a look at Facebook activity from a randomly chosen 20 minutes:

    • Shared links: 1,000,000
    • Tagged (tagged) photos: 1,323,000
    • Event invites sent out: 1,484,000
    • Wall posts: 1,587,000
    • Status updates: 1,851,000
    • Friend (friend) requests accepted: 1,972,000
    • Photos uploaded: 2,716,000
    • Comments: 10,208,000
    • Messages: 4,632,000
    • Likes: 7,657,000

    This video also details some of the hottest topics on Facebook, including the Chilean mine collapse and the new acronym HMU.

    The numbers are so big I could not help myself to get a look at them “by the billion“, translating these 20 minute data into a year and also to look at the members average use throughout the year and per day. I do not have the average number of Facebook users for 2010, but in a quick and dirty way using the 500 million member stats, the average user of Facebook did the following in 2010:

    Facebook Usage Stats 2010*

    Minutes in a year 525,949
    20 min blocks in year 26,297
    Av. Users (estimate) 500,000,000
    Days in a year 365

    Yearly Per User Per User & Day
    Shared links: 26,297,438,300 53 0.14
    Tagged photos: 34,791,510,871 70 0.19
    Event invites sent out: 39,025,398,437 78 0.21
    Wall posts: 41,734,034,582 83 0.23
    Status updates: 48,676,558,293 97 0.27
    Friend requests accepted: 51,858,548,328 104 0.28
    Photos uploaded: 71,423,842,423 143 0.39
    Comments: 268,444,250,166 537 1.47
    Messages: 121,809,734,206 244 0.67
    Likes: 201,359,485,063 403 1.1
    *Original data taken from: http://mashable.com/2010/12/31/facebook-by-the-numbers-in-2010-stats/?utm_sou…

    I was shocked by the small amount of links shared, but the numbers for pictures, messages, comments and likes are impressive.