About new ways of working (namely coworking), tech startups and entrepreneuship, Internet marketing, life from Brussels and around the world driven by curiosity and the joy of learning and meeting people.
PeerReach is a tool to find the influencers in a topic, language and geographic area. But it does more than help you find them, it helps you understand their main areas of interest and influence in each one of them.
You probably thought of other tools that are stablished in the market- like Klout, PeerIndex and Kredly- that already do something similar. These competitors are focused on their ranking number and are not so good in defining the right areas of interest and influence.
When I first saw my profile in PeerReach and those of a couple friends I was impacted by the quality and relevance of their categorization.
The service is free for regular users, and business (marketing agencies, communication professionals, etc.) can pay for an API to integrate PeerReach with their own tools.
Nico Schoonderwoerd is the founder of an international team directed from Amsterdam. They have recently raised €250 000.
Be-Bound is the great world changer of the startup competition at LeWeb. They propose a smarphone app that relies on the standard mobile phone networks to allow for Internet use. How do they do it? By sending sms to and from their servers.
To use it you buy prepaid credit and every action (reading an email, forwarding a message, updating your Twitter timeline), costs from one to three credits.
This application can really be useful on areas with no data coverage and for people traveling to other countries that don’t want to pay the hefty roaming data fees. They have already negotiated the access to all mobile networks in the world.
Albert Szulman is the president of Altheia, the company that has developed it.
Jini is an application for smartphones that proactively sugests you things to do based on other applications usage (like RunKeeper) and the sensor information from your phone (location, speed, light…)
Filip Maertens is the founder of this Belgian startup that can really change our mobile world. A good example of what Jini does: when he arrived to Paris to present at the Startup competition at LeWeb, Jini sugested a route to go jogging close to his hotel.
They are also building an API and SDK so that other developers can tap on Jini’s intelligence to offer even more useful services.
They are my favourite startup to win the competition at LeWeb.
TUZZit is a very promising online project management tool that focuses in ease of use and visual appeal. There are no save buttons and it allows to present ideas and task just like we would do in a whiteboard, with a visual organization instead of a date or alphabet based presentation.
When Christophe Fruyter showed it to me at the Belgian Startups stand at LeWeb, I inmediately thought of CheckThis, the online tool to publish your internet posters. Both are very product oriented and focused on the user experience. They want to make their use easy and appealing.
Christophe is launching his startup from the south of Belgium, and has a developing global ambition.
For the second year on a row there will be a unified Belgian startups stand at LeWeb. On this occassion there will be 15 startups participating from the three Belgian regions: 14 as part of the Startups.be #beleweb delegation and one in the startup competition (Jini). I will also be there as an official blogger, writing mostly for the Spanish internet business blog Loogic.
One of the gadgets I liked the most at LeWeb10 was this giant touch screen with Google Earth on it. The interaction with the maps was incredibly natural and intuitive. The computer behind it was running Windows and using Internet Explorer.
Madlen Nicolaus, social media manager EMEA for Kodak, explains what her job is like, the advantages of the Kodak Playtouch video camera (which I used to record the interview), and refuses to say if there’s a WiFi version cooking. Sometimes the silence speaks louder than the words.
They showed a good example at their stand for other brands to follow, by lending their cameras out for the people at LeWeb to try out. The cellphone manufactures and carriers should learn from Kodak and Madlen to help others help you by using your products.
Discover Google Shopping the dedicated e-commerce search engine, partially launched in France and fully available in the USA and UK. Presentation by French googlers Marie-Astrid Michel and Lucia Le Menn.