Tag Archives: journalism

Content Farm Strategy: AOL’s Master Plan

 

timarmstrongroadshow.jpg

Tim, possibly working on “The AOL Way”

Two years into his tenure as AOL CEO, Tim Armstrong is stepping on the gas.

 

By April, he wants AOL editorial to increase its stories per month from 33,000 to 55,000.

He wants pageviews per story to jump from 1,500 to 7,000.

He wants video stories to go from being 4% of all stories produced to 70%.

He wants the percentage of stories optimized for search engines to reach 95%.

We know all this, because right now, Armstrong’s lieutenants are making their way through the company’s many editorial divisions, training them on “The AOL Way.”

Some of AOL’s journalists, editors, content creators aren’t all happy with the training.

“AOL is the most f—–up, bull—t company on earth,” says one, who joined AOL in what he calls, “the worst career move I’ve ever made.”

Others are more positive, but asked not to be quoted.

We have a copy of “The AOL Way.”

AOL is using this document to train editors right now. It is an illuminating look into how AOL, a company with hundreds of millions in dollars in annual funding, is trying to turn itself into a 21st century media giant on the fly.

Some tidbits:

The entire document is newsworthy, but here are some pages you must make sure to see:

A very interesting read about AOL’s strategy and management. It is scary to see how little people get paid, but it goes in line with what happens in journalism. Only a few make a living.

Paying peanuts per post is way too common right now, if the posts are not just free. The worst of it is the lack of sustainability of this model that leads to an ever decreasing number of journalists and bloggers, standardization of news, lack of research, reduction of sources and amateurization of the whole writing business.

Spanish Journalists in Twitter

Aced, Cristina (freelancer) @blogocorp
Aguilera, Rafael (Radio Euskadi) @rafa_aguilera
Alday, Ainhoa (P??blico) @ainhoaalday
Alc??zar, Mikel (Radio Zaragoza) @mikelalcazar
Almeida, Manuel (freelancer) @mmeida
Alonso, Juan Francisco (ABC) @jfalonso
Alonso, Carlos (freelancer) @carlosalonso
??lvarez, Carmen (Telecinco) @Gmoro
??lvarez, David (ABC.es) @davidalvarez
??lvarez, Luis Alberto (El Mundo) @laalvarez
??ngel-M??ndez, Manuel (El Pa??s, Cinco D??as) @angelmendez
Aparicio, Sonia (El Mundo) @soniaparicio
Armada, Alfonso (ABC) @alfarmada
Armentia, Iker (Cadena Ser) @ikerarmentia
Arregoc??s, Benyi (P??blico) @benyi

Baidal, Alicia (Enredados) @baimorali
Barrera, Javier (Ideal) @juanlarzabal
Barro, Pelayo (El Confidencial Digital) @Pelayobarro
Basteiro, Daniel (P??blico) @basteiro
Batlle, Eduard (El Punt) @rispau
Beriain, David (ADN) @enpiedeguerra
Berl??n, Fernando (Radiocable) @radiocable
Bermejo, Estefan??a (Vocento) @egbermejo
Berzosa, Mill??n (La Gazeta) @mberzosa
Blanco, Sonia (freelancer) @sblanco
Borreguero, C??sar (Aval??n) @CesarBor
Bravo, Gustavo (El confidencial) @gustavobravo

Cabrera, Elena (freelancer) @elenac
Calleja, ??ngel (Madridiario) @angelcalleja
Ca??il, Ana (Soitu) @anarcanil
Capit??n, Javier (TVE) @JavierCapitan
Carmona, Ver??nica (Ideal) @veroxs
Caro, Sergio (ADN) @enpiedeguerra
Carreras, Joan Joaquim (3cat24.cat) @janquim
Carreras, Roberto (freelancer) @RobertoCarreras
Casado, Diego (Somos Centro) @esmadriz
Casado Rueda, Santiago (ABC.es) @Arduck
Casal, Javier (Cadena Ser) @Casal
Castellano, Andreu (CMT) @andreucastelano
Celma, Esther (freelance) @nonestop
C??a, Juan F. (freelancer) @jfcia
Clavell, Ferran (TV3) @fclavell
Cl??rigues, Bego??a (C??mara de Comercio de Valencia) @begocl
Clotet, Abraham (Sport) @abrahamclotet
Cobo, Silvia (freelancer) @lolacomomola
Comajoan, Josep (El 9 Nou) @jcomajoan
Cros, Rafael (freelancer) @rafacros
Cuesta, Albert (freelancer) @albertcuesta

Daze, Jos?? M. (ABC.es) @josedaze
De la Fuente, Chiqui (El Pa??s) @Chiqui
De la Fuente, Luc??a (Madridiario) @luciadelafuente
de la Fuente, Nacho (La Voz de Galicia) @nafuente
de Taillac, Mathieu B. (Radio France) @blogal
del R??o, Chus (Prisacom) @chusdrs
Delgado, Antonio (Soitu) @adelgado
Delagado, ??scar (Soma Comunicaci??n) @360gradospress
Duro, Javier (ABC.es) @javierduro

Echeverr??a, Borja (Soitu) @borjaechevarria
Escolar, Ignacio (P??blico) @iescolar
Esteban, Chiqui (La informaci??n) @chiquiesteban
Est??vez, Jaime (Agora News) @jaime_estevez

Febrer, Francesc (Menorca Media) @ffebrer
Fern??ndez, Angel (Canal Sur) @angelfdezmillan
Fern??ndez, Antonio Jos?? (freelancer) @lordjerome
Fern??ndez, Cristina (Soitu) @onewayoranother
Fern??ndez Guti??rrez, Rafael ??ngel (Pressnet) @pressnet
Fern??ndez, Marta (Yahoo!) @pepitapulgarcit
Ferreres, Rosana (Cond??Net) @rosanaferreres
Font, Mar??a (BarcelonaTV) @mariafont
Forero, Sebasti??n (Canal Sur Televisi??n) @sebastianforero

Gago, Manuel (culturagalega.org) @magago
Garc??a, Beatriz (Soitu) @BeatrixLA
Garc??a, Marcos (freelancer) @elplumilla
Garc??a, Manuel ??ngel (A-6 Radio) @ma_garcia
Garrido, H??ctor (freelancer) @hectormgarrido
Gelado, Jos?? A. (freelancer) @jagelado
G??mez Ponce, Mariela (luamultimedia) @mrgomezponce
Gonz??lez Colinas, Juan Manuel (El Publicista) @juanmagecolinas
Gonz??lez Garc??a, Christian (P??blico) @dalequetepego
Gonzalo, Maril??n (freelancer) @marilink
Gordillo, Jes??s (Cink) @gordilloegea
Guallar, Javier (El Peri??dico de Catalu??a) @jguallar
G??ell, Xavier (TendenciasTV) @guell
Guisande, Manuel (La Voz de Galicia) @manuelguisande
Guti??rrez, Miguel (Sportyou) @miguelgutierrez

Hern??ndez, Fernando (Diario de Navarra) @fmorondo
Herreros, Pablo (Goodwill Comunicaci??n) @pabloherreros

Ib????
ez, Juanjo (Gabinete de Prensa, Cruz Roja Madrid) @bomarzo
Infante, Quique (La informaci??n) @quiqueinfante
Intxaurrondo, Silvia (Cuatro) @Intxaurrondo
Izagirre, Ander (destajista) @anderiza

Jane, Carmen (El Peri??dico) @carmenjane
Jara, Carmen (La Tribuna) @hermanagilda
Jim??nez, ??ngel (El Mundo) @angeljimenez
Jim??nez, Vanessa (La informaci??n) @vjimenez
Jim??nez Cano, Rosa (El Pa??s) @petezin
Juli??, Antonio J. (La informaci??n) @ajjulia

Lafuente, Gumersindo (Soitu) @sindolafuente
Lapetra, Rub??n J. (La informaci??n) @rjlapetra
Leal, Toto (freelancer) @EnjoyRudi
Lite, Antonio (freelancer) @antoniolite
Llop. Pau (Bottup) @paullop
Llorca, ??lvaro (Soitu) @alvaro_llorca
Lloret, Jacinto (Radiotelevisi??n Estepona) @jacinperez
Lobo, Ram??n (El Pa??s) @ramonlobo
L??pez Linares, Guillermo (Soitu) @Guillermolo
Lorenzo, Antonio (El Economista) @antoniolorenzo
Luj??n, Rafael (BarcelonaTV) @rafel73

Mari??o, Henrique (Publico) @weareontherocks
Marlasca, Manuel (Intervi??) @manumarlasca
Mart??n Tejeda, Carmen (Onda Madrid) @carmenmt
Mart??nez, Rafael (Euskadi Digital) @euskadigital
Mart??nez Gonz??lez, Jes??s (Viva Ja??n) @jesusmargon
Mart??nez Ron, Antonio (La Informaci??n) @aberron
Men??ndez, ??scar (freelancer) @omenendez
Meneses, Enrique (freelancer) @emenesesm
Mex??a, Fernando (EFE) @fernandomexia
Monta????s, ??rika (ABC.es) @yunesusu
Montoli??, Pedro (Madridiario) @pmontoliu
Mor??n, Adriano (La informaci??n) @jabali
Mu??oz, Albert (BarcelonaTV) @albert08950

Naranjo, Celia (Madridiario) @celiagnaranjo
Navas. Jos?? (El Mundo) @joseanavas

Ochoa, Alain (Diario M??dico) @alainochoa
Odriozola, Luc??a (El Correo) @LuciaMOdriozola
Olivares, Daniel (Ideal) @dawsonx
Olivares, Paco (Canal Sur) @pacolivares
Ortega, Jes??s (El Confidencial Digital) @Jesusortegae
Ortega, Paloma (CanalSolidario) @palomikis

Pardo, Mariv?? (Portada.info) @mai1970
Pardo, Pablo (El Mundo) @PabloPardo1
Paredes, Josefa (Yahoo! Espa??a) @josefaparedes
Pascual, Javier (La Sexta) @javierpascual
Peco, Ram??n (Soitu) @ramonpeco
Peir??, Karma (3cat24.cat) @kpeiro
Pellicer, Miquel (MundoDeportivo) @mik1977
P??rez Alonso, Virginia (20minutos) @virginiapalonso
P??rez Conde, Sergio (Intercom) @spconde
P??rez Miguel, Leandro (Gente Digital) @gentedeinternet
P??rez, Antonio (Somos Malasa??a) @lamufla
P??rez, Jes??s Javier (Enredados) @jjperez
Pi??eiro, Alfonso (El Confidencial de Albacete) @alfonsopineiro
Pi??eiro, Miguel (La Voz de Galicia) @contragolpe
Pino, Iv??n (freelancer) @ivanpinozas
Pintos, Laura (La informaci??n) @credula
Piqu??, Toni (Cases i Associats) @ampique
Portero, Pilar (Soitu) @pilarportero
Pousa, Luis (La Voz de Galicia) @luispousa
Pulido, Javier (freelancer) @javipulido
Pumarola, Francesc (La Voz de Galicia) @fpumarola

Ram??rez, Mar??a (El Mundo) @mr2157
Ramoneda, M??nica (La Vanguardia) @monicaramoneda
Regalado, Rub??n (La Sexta) @mrgifted
Ripoll Cera, Mar??a (freelancer) @idelfonsa
Roca, Juanma (freelancer) @juanmaroca
Rodr??guez, C??sar (La Voz de Galicia) @caesarvoz
Rodr??guez, Delia (Soitu) @delia2d
Rodr??guez, H??ctor (Madridiario) @hectormdo
Rodr??guez, Macarena (freelancer) @MacarenaRG
Rodr??guez, Sergio (El Mundo) @SergioRS
Romance, Jorge (Arag??n TV) @Purnas
Romero, Pablo (El Mundo) @pabloromero
Rubies, Toni (La Vanguardia) @trubies
Ru??z de Velazco, Sof??a (Soitu) @sofiarv

Sabat??, Jordi (Consumer Eroski) @jsmuns
S??enz de Ugarte, I??igo (P??blico) @Guerraeterna
S??nchez, David (Sportyou) @chanvader
S??nchez, Eduardo (Soitu) @edu_sanchez
S??nchez, Javier (Punto Radio) @javiersanchez
S??nchez, Juan Luis (freelancer) @juanlusanchez
S??nchez, Paco (La Voz de Galicia) @pacosanchez
S??nchez D??ez, Mar??a (Soitu) @mimapamundi
Sancho, Paula (El Pa??s) @paularchu
Segovia, Adri??n (Prisacom) @Asegovia
Serrano, Ana (Soitu) @Lapatata
Serrano, Pipo (Catalunya Radio
) @piposerrano
Serrano G??mez, Mario (20minutos) @tinoserrano
Solana, Anna (freelance) @sol_anna
Steen, Markus (La informaci??n) @msteen
Su??rez, Davinia (EFE) @daviniasuarez
Su??rez, Eduardo (El Mundo) @eduardosuarez

Tasc??n, Mario (Dixi Media) @mtascon
Tim??n, Javier (20minutos) @stojako
Torres, Paco (Granada Hoy) @pacotorres
Torres, Santiago (TV-3) @santiago_torres

Ucher, Lidia (EAPN Andaluc??a) @lidiaucher
Uriondo, Miguel ??ngel (Actualidad Econ??mica) @uriondo
Urqu??a Lacarra, ????igo (freelancer) @urquialacarra

Valenzuela, Am??rica (freelancer) @A_Valenzuela
Vali??o, Manuel (La informaci??n) @mvalino
Valls, Fernando (El Confidencial Digital) @Fernandohvalls
Varela, Juan (Soitu) @periodistas21
Velzaco Parra, Carolina (20 minutos) @cvelascoparra
Velilla, Javier (freelancer) @javiervelilla
Ventura, Borja (La informaci??n) @borjaventura
Verdugo, Gregorio (freelancer) @Jack_Daniels
Vila, Miguel (freelancer) @colineta
Villalba, Enrique (Madridiario) @nodoyuna

Ybarra, Pedro (Sevillaclick) @sevillaclick
Yuste, B??rbara (ABC.es) @byuste

Zubiria, Eli (Cuatro.com) @elizubiria
Zuluaga, Carlos (Blog de pelota vasca) @czuluaga

Via ecuaderno.com

You can also find this as a twitter list:@jlori/spanish-journalists and in Listorious: Spanish Journalists.

Thanks to Jos?? Luis Orihuela for making such an extensive list and to Rafael Estrella for pointing at it.