I was pretty shocked when I found this ad on my Spanish blog about Brussels. Somehow, Google Adsense has decided that the most relevant ad to include in a blog written in Spanish about Brussels and in an article about Dutch learning schools is: a mercenary school! … and in English…
Google Ads may not be an excellent source of revenue, but it does pay in laughs.
The more analytics I see, the more puzzled I am by the disparity among them. In this particular case, the huge difference between Posterous stats and Google Analytics after just one month of publishing.
According to Posterous, this blog has already received 1722 visits. But according to Google Analytics, it has received 294 with 499 page views, of which 222 are unique visitors. I guess that what Posterous counts are pageviews, but still the difference is way too big among them.
Who should I trust?
If you want to go beyond the basics of Internet usage and understand how to build better sites and make better content for your audience, take a look at this series of links provided by Google’s Webmaster Central.
Easy and brief information that will help you be more relevant and findable.
Top 5 Ranking Factors
Keyword Focused Anchor Text from External Links73% very high importance73%
External Link Popularity (quantity/quality of external links)71% very high importance71%
Diversity of Link Sources (links from many unique root domains)67% very high importance67%
Keyword Use Anywhere in the Title Tag66% very high importance66%
Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)66% very high importance66%
Top 5 Negative Ranking Factors
Cloaking with Malicious/Manipulative Intent68% very high importance68%
Link Acquisition from Known Link Brokers/Sellers56% high importance56%
Links from the Page to Web Spam Sites/Pages51% moderate importance51%
Cloaking by User Agent51% moderate importance51%
Frequent Server Downtime & Site Inaccessibility51% moderate importance51%
Top 5 Most Contentious Factors
- Cloaking by Cookie Detection 16.3% strong contention
- Hiding Text with same/similar colored text/background 15.3% moderate contention
- Cloaking by IP Address 15.3% moderate contention
- Cloaking by User Agent 15.2% moderate contention
Note: Consensus and contention percentages are calculated based on the standard deviations of contributor answers.
Participants were asked to apply the ranking factors to Google’s search engine, and although we’ve found that it’s largely applicable to other major US engines (Bing, Yahoo! & Ask), some variance almost certainly exists.
Overall Ranking Algorithm
- 24% Trust/Authority of the Host Domain
- 22% Link Popularity of the Specific Page
- 20% Anchor Text of External Links
- 15% On-Page Keyword Usage
- 7% Traffic and Click-Through Data
- 6% Social Graph Metrics
- 5% Registration and Hosting Data
Good and brief SEO summary from SEOmoz, with the few things not to ever ignore if you want to optimize your search engine results. It is also a good view on the core of Google’s search algorithm.
SEO experts are the new alchimists, always looking for the philosophical stone (Google’s algorithm) to turn their websites into gold.
An easy to copy and share list for friends, colleagues and clients.