Tag Archives: google

Google ads, mercenaries and blogs about Brussels

Media_httpwwwblogbrus_iblbh

I was pretty shocked when I found this ad on my Spanish blog about Brussels. Somehow, Google Adsense has decided that the most relevant ad to include in a blog written in Spanish about Brussels and in an article about Dutch learning schools is: a mercenary school! … and in English…

Google Ads may not be an excellent source of revenue, but it does pay in laughs.

Huge visitors difference between Posterous stats and Google Analytics

The more analytics I see, the more puzzled I am by the disparity among them. In this particular case, the huge difference between Posterous stats and Google Analytics after just one month of publishing.

According to Posterous, this blog has already received 1722 visits. But according to Google Analytics, it has received 294 with 499 page views, of which 222 are unique visitors. I guess that what Posterous counts are pageviews, but still the difference is way too big among them.

Who should I trust?

Blog_ramon_suarez_google_analyVisitors_blog_ramon_suarez_pos

Google’s Site Management Guidelines

If you want to go beyond the basics of Internet usage and understand how to build better sites and make better content for your audience, take a look at this series of links provided by Google’s Webmaster Central.

Easy and brief information that will help you be more relevant and findable.

Search Engine Ranking Factors 2009

Top 5 Ranking Factors

  1. Keyword Focused Anchor Text from External Links

    73% very high importance
    73%
  2. External Link Popularity (quantity/quality of external links)

    71% very high importance
    71%
  3. Diversity of Link Sources (links from many unique root domains)

    67% very high importance
    67%
  4. Keyword Use Anywhere in the Title Tag

    66% very high importance
    66%
  5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)

    66% very high importance
    66%

See all ranking factors


Top 5 Negative Ranking Factors

  1. Cloaking with Malicious/Manipulative Intent

    68% very high importance
    68%
  2. Link Acquisition from Known Link Brokers/Sellers

    56% high importance
    56%
  3. Links from the Page to Web Spam Sites/Pages

    51% moderate importance
    51%
  4. Cloaking by User Agent

    51% moderate importance
    51%
  5. Frequent Server Downtime & Site Inaccessibility

    51% moderate importance
    51%

See all negative ranking factors


Top 5 Most Contentious Factors

  1. Cloaking by Cookie Detection 16.3% strong contention
  2. Cloaking by JavaScript/Rich Media Support Detection 15.4% moderate contention
  3. Hiding Text with same/similar colored text/background 15.3% moderate contention
  4. Cloaking by IP Address 15.3% moderate contention
  5. Cloaking by User Agent 15.2% moderate contention

Note: Consensus and contention percentages are calculated based on the standard deviations of contributor answers.

Participants were asked to apply the ranking factors to Google’s search engine, and although we’ve found that it’s largely applicable to other major US engines (Bing, Yahoo! & Ask), some variance almost certainly exists.

Overall Ranking Algorithm

Algorithm Elements

  • 24% Trust/Authority of the Host Domain
  • 22% Link Popularity of the Specific Page
  • 20% Anchor Text of External Links
  • 15% On-Page Keyword Usage
  • 7% Traffic and Click-Through Data
  • 6% Social Graph Metrics
  • 5% Registration and Hosting Data

See more detailed SEO opinions

Good and brief SEO summary from SEOmoz, with the few things not to ever ignore if you want to optimize your search engine results. It is also a good view on the core of Google’s search algorithm.

SEO experts are the new alchimists, always looking for the philosophical stone (Google’s algorithm) to turn their websites into gold.

Google SEM/SEO/SEA tools links

Google Webmaster Tools

Google Analytics

Google Website Optimizer

Google Zeitgeist

Google Trends

Google Insights for Search

Google Traffic Estimator

Google Keyword Tool

Google Search Based Keyword Tool

Google Ad Planner

An easy to copy and share list for friends, colleagues and clients.