Steve Rubel's Conference in Brussels: Audio & Notes

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via picplz.com

I just had the chance of finding myself in a pannel about digital communication with Steve Rubel and Patrick Bosteels. The event was named "A sneak peek into the future of digital communications", but we got much more. Gotta run to a meeting, so I leave you here my notes and the audio of the full conference and Q&A. 

Audio: Steve Rubel's Conference in Brussels

Notes: Steve Rubel + Patrick Bosteels + Ramón Suárez

Unfortunately the slides are not public yet, but you can find out more in Steve Rubel's blog. 

There was an error in the way I was presented: I am the cofounder and manager of the Betagroup Coworking Brussels, together with the founder and CEO of the Betagroup: Jean Derely.

Choosing the Right Channel to Request Attention

via video.nextconf.eu

Amazing presentation by Stefana Broadbent about how and why we choose our communication channels and who do we communicate with:


  • The communication channnel choice is complex and does not depend on cost.

  • The more attention it requires, the less people we interact with regularly. The two extremes of the table are Skype video conversations (3) and Facebook/Twitter broadcasting (100+)

  • Cultural impact of availability on the choice of channel: the bussier the other person is, the less we will use a highly synchronous channel like phone or Skype.

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    Top 5 Blogging Misconceptions

    1. If you write it they will come…

    If you promote it they might come. You could be writing the most fantastic blog on earth but if no one knows about it why bother? It’s almost like the old saying, “If a tree falls in the woods and no one is there to hear it, did it make a sound?
    via dailyblogtips.com

    The product vs promotion dilemma that is encountered in a lot of business. Building/creating/writing a great product does not mean anybody will care about it. Without promotion it is dead.

    Unfortunately, we get bombarded all the time with unnecessary, irrelevant and useless products. But it proves the point: because of the promotion they thrive (not necessarily survive a long time or be considered a success.)

    I specially appreciated the might, after all in marketing and communication it all depends.