PeerReach: find and understand social media influencers
PeerReach is a tool to find the influencers in a topic, language and geographic area. But it does more than help you find them, it helps you understand their main areas of interest and influence in each one of them.
You probably thought of other tools that are stablished in the market- like Klout, PeerIndex and Kredly- that already do something similar. These competitors are focused on their ranking number and are not so good in defining the right areas of interest and influence.
When I first saw my profile in PeerReach and those of a couple friends I was impacted by the quality and relevance of their categorization.
The service is free for regular users, and business (marketing agencies, communication professionals, etc.) can pay for an API to integrate PeerReach with their own tools.
Nico Schoonderwoerd is the cofounder of an international team directed from Amsterdam. They have recently raised €250 000.
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